Here's how you can explode your SaaS growth using Google Ads.

Many successful brands have walked this path. Done right, Google Ads is a goldmine. Done wrong, it’s a budget black hole. Stay on the treasure hunt with you. Read more now on ads that convert

On first account imagine that you find yourself at a carnival. The game? Ring toss. It seems simple, until you realize those darn rings basically cannot go over anything.  Audience knowledge is those sticky rings.  

Now as to keywords, do you remember playing Scrabble? Finding the right pieces is key. That’s keyword research. It’s like sitting in on a crowded room where everyone is saying something but in a different way.  Don’t just go for the hot words that everybody is using, throw in some of the less obvious ones where there is no elbowing competition.

Think of ordering your favorite coffee. The trendy new drink has everyone staring. But you’re drawn to the caramel macchiato with extra foam.  Skip the boring vanilla, have yours shine. Short and sweet, the kind where you place a sprinkle on top—or maybe dash in curiosity. You want your audience to do a double take.

Let’s not forget landing pages.  That’s your user’s experience of a bad landing page.  Make sure the journey from ad to page feels seamless.

Ah, budgets. It’s a double-edged sword. Picture a pizza party budget. You wouldn’t blow your whole budget on one topping.

Analytics is either going to be your best friend or your freaky shadow. Monitor trends, but don’t panic over every small change.  Over time, the winning strategies reveal themselves.

And the cherry on the top?  The online landscape changes faster than you think.  Experiment often and refine. Split testing is your secret weapon.

There you have it.  Make the process fun, not just the goal. Now go crush it!